The Influence Of Social Media In Today’s Culture

The rise of social media sites began in 1997, with Six Degrees accredited as the first social media site. Users could make individual profiles and add others to their personal networks, just like most social media sites today. The site only lasted four years, while Friendster, LinkedIn, and Myspace took over. It wasn’t until 2008 that Facebook became the top-visited site, and now it ranks third behind Google and YouTube as the most visited site in the world according to Alexa traffic rankings. 

Technology, Smartphone, Telephone, Touchscreen, Screen

TRANSFORMATION 

Social media has reconstructed the way we communicate, get information and news, shop, date, and so much more. Ironically, at first social media was thought to be isolating and more studious people participated in using it. Quickly that perception changed, and the number of users grew. Now, right around 70% of Americans and 2.6 people globally use social media. In terms of time, social media has not been around very long but has changed drastically since it has made its first appearance. 

COMMUNICATION 

Before social media, communication was slower and our social reach was smaller, yet more personable, and relied solely on talking face-to-face, by email, phone calls, or written letters. Now, we can message almost anyone instantly through texting, chat apps, or by posting or commenting on social feeds. The shift from less face-to-face and more screen-to-screen interaction has its pros and cons. Advantages including a larger social reach, faster communication, and more concise messages. Disadvantages including a lack of social skills, dependency on social networks, distracting to the outside world, lazy language, and less deep and meaningful conversations. At this rate, face-to-face communication could be replaced by screen-to-screen interactions (let’s hope not!). 

NEWS & INFORMATION CONSUMPTION 

Previously, the news was gathered from the newspaper, watching the news channel, and by word of mouth. The spread of news happened much slower, and you could stay current with the trending stories a week at a time. The case is much different now. With the help of social media, we now have articles and videos at our fingertips. Breaking news, top stories, and trending articles come out every hour, making it nearly impossible to stay current on every article or video. While it is great to have such readily available access to information, the rate at which articles are posted online, consumed by readers, and then re-shared is all too fast. Thus, causing the spread of misinformation to be much higher than the spread of the truth. People are no longer taking the time to fact check articles before sharing the inaccuracies with more people. An average reader will only read 15 seconds or less of an article, sometimes even reading the title is enough for people to share it without knowing what the article even said. As a result of this, the term “fake news” has been coined. Now, it is up to the reader to check the facts of the article and determine how accurate the information is, whereas previously the news we consumed on TV or from the newspaper was generally the same information consumed by everyone watching their favorite nighttime news anchor or reading their favorite newspaper at a week’s time. We’ve gone from hot stories lasting about a week’s time to lasting a day or even hours.  

PREPARING FOR THE FUTURE

It’s without a doubt that social media will not be going anywhere in the coming years. As more and more people and businesses join networks it will be harder to stand out from the rest. Getting your content seen is already a challenge, so people will have to find new, creative ways to stand out from everyone else. Video content will continue to dominate feeds, especially as more users from countries with lower literacy rates join social media networks. Currently, online product research is the leader in product discovery, but the social discovery is expected to surpass this. As a result of this, you can expect consumers to gather information on products and services from social profiles over the company’s website. Also, there will be a rise in visual searches, so pictures will take over keywords on the search engine results page. This plays into the prediction from Ryan Holmes, Hootsuite’s CEO, that Instagram will be the platform leader by 2020, especially for users between the ages of 45-54. Luckily, moving forward, social media will finally have some more regulations about fake news, privacy, data storing, and so forth. The rise and popularity of social media happened so fast that it was just kind of a free for all, no real rules or regulations because no one really knew what to do or how to regulate it. The internet may still be this way, but at least social media giants like Facebook will soon require marketers to confirm they have user consent for custom audiences, and we will see stricter regulation with how companies can use and store our data.  

Reasons to Hire a Computer IT Service Provider

A lot of companies have a hard time dealing with their IT needs and even are unaware of the benefits of making use of an IT Computer Services Provider. Today we’re going to talk about the reasons why you need to be using one of these providers if you are not currently.

The business industry is almost dependent on computers and the online world in order to help with their business needs- everything starting with sales and marketing to manufacturing. Technological innovation is used to allow companies to execute these tasks, however, it also needs to be handled effectively to ensure that it’s there when you need it.

This is exactly where IT support comes in. There are two flavors: in-house and outsourced IT specialist. Although the in-house option may seem handy, it can be cost prohibitive to hire an entire IT work force who are well-versed in every aspects of the field. Employing an IT guy may set you back $50k-$70k, and even though you can hire one for much cheaper, you are taking a gamble on whether or not these guys possess the specialist knowledge to perform their duties. Hiring an IT specialist will increase your earnings because you will get to keep employee headcount lower while at the same time also having reliable IT support.

Businesses are advised to concentrate on their central competency and outsource the rest. For the majority, IT support isn’t a core competency, therefore these experts would be wise to employ an IT service provider to deal with the techy things and guide their initiatives at value-building activities which improve the bottom line.
Another advantage that an IT company brings is their skill level. All of these service providers are prepared with numerous tech support staff who are skilled in various areas, in which beats having 1 or 2 in-house personnel with a more limited skill level.
IT professionals, with their boosted skill-set levels, naturally execute better. We often hear from companies regarding how their in-house IT personnel can be ineffective, and this might relate to the way in which they simply just come into the office and put in the bare minimum. On the other hand, IT service providers go the extra mile in order to secure your business and develop a lasting impact on your company.

Employing an IT service provider enables you to concentrate on your primary business activities, as well as dealing with your customers. You will also not be faced with the task of managing your IT personnel, nor employing and firing them.
IT is all about technology, and IT companies are generally equipped with the latest and greatest technology that the majority of business can’t afford in-house. IT providers are also engaged in ongoing understanding to further expand their knowledge and depth.

These are just some of the good reasons that businesses are presently choosing to work with an IT service provider to handle the IT needs of their organization. To learn more about how we can help you take care of your IT services while at the same time also cutting down costs, feel free to reach out to us for a more in-depth view of our services.

Importance of Mobile Marketing

Now that we’ve covered what internet marketing is, and why it is important for small businesses, we must also examine the importance of mobile marketing, and how it has come to play a key role in marketing campaigns for the entire business world.

First, let’s set the stage. Smartphone adoption rates have increased tremendously (77% and 66% in the US and globally, respectively), and is expected to continue rising well into the end of the decade. But more importantly, the conversion rates for e-commerce consumers shopping on their mobile devices have increased 64% against consumers using a desktop computer. Failing to set up marketing campaigns geared to a smartphone audience is no longer an option. Here’s why:

  1. Americans spend about 5 hours a day on their smartphones and tablet, and that comes out to over 500 hours every year that they are browsing the web. As a result, advertising dollars are being rapidly shifted into targeting users on this platform. By next year, it is estimated that nearly 75% of all marketing budgets will be used to invest in developing apps and ads targeting mobile users.
  2. Mobile commerce is not just a theory anymore. In fact, mobile device shoppers have taken the lead over those using a computer. As a result, we are seeing the business world, from the big box stores like Walmart to small businesses- making a push towards a mobile-friendly shopping experience.
  3. A mobile-friendly shopping experience could be further leveraged by brick and mortar stores by giving consumers the chance to comparison shop while they are in store, fishing for the best deals. This shows why it’s crucial for businesses to have a well run mobile site that is easy to use. Furthermore, search engine query results are skewed to give mobile websites a higher page rank, all things being equal.
  4. Customer outreach is a key aspect in the success of any business. When you think of customer outreach, email marketing may pop up in your mind first. Although email marketing is a highly useful tool, text messages should not be overlooked in this mobile era. Text messages have nearly a 100% rate of being read, which greatly surpasses that for emails. Links to trending items can be sent through text, which can be clicked on, allowing the users a seamless transition into the retail shop’s mobile-friendly website.
  5. Mobile devices are becoming ubiquitous, due it being cheaper and more readily available than computers, not to mention customers are on their smartphones for over 5 hours a day. Therefore, mobile advertising allows your business to make many more touch-points in your customer relationships. For the same amount of effort, businesses are now capable of delivering their value proposition to many more customers more often, simply by leveraging mobile advertising.

Is Internet Marketing Really Helpful To Small Businesses

man with small business using internet marketing

When it comes to business, serious matter comes to mind. Nothing is better than having a stable and successful business. But putting up a business is not an easy task to do. You have to consider a lot of things like business permits, tax, expenses, and many more. If you are a person who wants to put up a business, don’t hesitate and make the jump as long as you are knowledgeable and skillful enough to put up a business, and also if you have the resources. But my advice to you is you ask advice from an expert or an experienced business owner. Make sure first that you have the right resources and skills before beginning.

The difficult part of having a business is by making it successful, you need to endure all the hardship to make it a successful business. One way of making your business successful is by marketing it, think of great and effective marketing strategies. 

Cost-effective

Marketing your business online or promoting your business online is cheap. If you have a small business for sure you don’t have a big fund for marketing. Since you are a small business you will choose first to save money. And promoting your business online can be really cheap, and could also be free. Websites on the internet offer reasonable prices to promote your business, like paid ads. Or you can go to websites and post about your products, which is then free of charge.

Accessible

Many people around the world are able to use gadgets like phones, tablets, laptops, and computers, and at the same time, the internet is cheap too. That’s the reason why many people could see your product. The internet has billions of users daily, just imagine that amount of viewers you can have.

Easy operation

When you market your business online, transacting and communicating with customers or clients would be much easier. What you only need is a device and the internet. If you need to promote again your business, all you need to do is to go contact admins of websites and tell them to extend your promotion, then they will do the job for you, as long as you pay them.

Easy transactions

Using and browsing the internet is such an easy task. That is why most people tend to shop on the internet rather than going to the mall or physical stores. It is so convenient if you shop online. In just a click consumer’s would be able to make a successful transaction. In the same time, you would be able to build a relationship with customers making them have a good impression.