Importance of Mobile Marketing

Now that we’ve covered what internet marketing is, and why it is important for small businesses, we must also examine the importance of mobile marketing, and how it has come to play a key role in marketing campaigns for the entire business world.

First, let’s set the stage. Smartphone adoption rates have increased tremendously (77% and 66% in the US and globally, respectively), and is expected to continue rising well into the end of the decade. But more importantly, the conversion rates for e-commerce consumers shopping on their mobile devices have increased 64% against consumers using a desktop computer. Failing to set up marketing campaigns geared to a smartphone audience is no longer an option. Here’s why:

  1. Americans spend about 5 hours a day on their smartphones and tablet, and that comes out to over 500 hours every year that they are browsing the web. As a result, advertising dollars are being rapidly shifted into targeting users on this platform. By next year, it is estimated that nearly 75% of all marketing budgets will be used to invest in developing apps and ads targeting mobile users.
  2. Mobile commerce is not just a theory anymore. In fact, mobile device shoppers have taken the lead over those using a computer. As a result, we are seeing the business world, from the big box stores like Walmart to small businesses- making a push towards a mobile-friendly shopping experience.
  3. A mobile-friendly shopping experience could be further leveraged by brick and mortar stores by giving consumers the chance to comparison shop while they are in store, fishing for the best deals. This shows why it’s crucial for businesses to have a well run mobile site that is easy to use. Furthermore, search engine query results are skewed to give mobile websites a higher page rank, all things being equal.
  4. Customer outreach is a key aspect in the success of any business. When you think of customer outreach, email marketing may pop up in your mind first. Although email marketing is a highly useful tool, text messages should not be overlooked in this mobile era. Text messages have nearly a 100% rate of being read, which greatly surpasses that for emails. Links to trending items can be sent through text, which can be clicked on, allowing the users a seamless transition into the retail shop’s mobile-friendly website.
  5. Mobile devices are becoming ubiquitous, due it being cheaper and more readily available than computers, not to mention customers are on their smartphones for over 5 hours a day. Therefore, mobile advertising allows your business to make many more touch-points in your customer relationships. For the same amount of effort, businesses are now capable of delivering their value proposition to many more customers more often, simply by leveraging mobile advertising.

Is Internet Marketing Really Helpful To Small Businesses

man with small business using internet marketing

When it comes to business, serious matter comes to mind. Nothing is better than having a stable and successful business. But putting up a business is not an easy task to do. You have to consider a lot of things like business permits, tax, expenses, and many more. If you are a person who wants to put up a business, don’t hesitate and make the jump as long as you are knowledgeable and skillful enough to put up a business, and also if you have the resources. But my advice to you is you ask advice from an expert or an experienced business owner. Make sure first that you have the right resources and skills before beginning.

The difficult part of having a business is by making it successful, you need to endure all the hardship to make it a successful business. One way of making your business successful is by marketing it, think of great and effective marketing strategies. 

Cost-effective

Marketing your business online or promoting your business online is cheap. If you have a small business for sure you don’t have a big fund for marketing. Since you are a small business you will choose first to save money. And promoting your business online can be really cheap, and could also be free. Websites on the internet offer reasonable prices to promote your business, like paid ads. Or you can go to websites and post about your products, which is then free of charge.

Accessible

Many people around the world are able to use gadgets like phones, tablets, laptops, and computers, and at the same time, the internet is cheap too. That’s the reason why many people could see your product. The internet has billions of users daily, just imagine that amount of viewers you can have.

Easy operation

When you market your business online, transacting and communicating with customers or clients would be much easier. What you only need is a device and the internet. If you need to promote again your business, all you need to do is to go contact admins of websites and tell them to extend your promotion, then they will do the job for you, as long as you pay them.

Easy transactions

Using and browsing the internet is such an easy task. That is why most people tend to shop on the internet rather than going to the mall or physical stores. It is so convenient if you shop online. In just a click consumer’s would be able to make a successful transaction. In the same time, you would be able to build a relationship with customers making them have a good impression.