Reasons to Hire a Computer IT Service Provider

A lot of companies have a hard time dealing with their IT needs and even are unaware of the benefits of making use of an IT Computer Services Provider. Today we’re going to talk about the reasons why you need to be using one of these providers if you are not currently.

The business industry is almost dependent on computers and the online world in order to help with their business needs- everything starting with sales and marketing to manufacturing. Technological innovation is used to allow companies to execute these tasks, however, it also needs to be handled effectively to ensure that it’s there when you need it.

This is exactly where IT support comes in. There are two flavors: in-house and outsourced IT specialist. Although the in-house option may seem handy, it can be cost prohibitive to hire an entire IT work force who are well-versed in every aspects of the field. Employing an IT guy may set you back $50k-$70k, and even though you can hire one for much cheaper, you are taking a gamble on whether or not these guys possess the specialist knowledge to perform their duties. Hiring an IT specialist will increase your earnings because you will get to keep employee headcount lower while at the same time also having reliable IT support.

Businesses are advised to concentrate on their central competency and outsource the rest. For the majority, IT support isn’t a core competency, therefore these experts would be wise to employ an IT service provider to deal with the techy things and guide their initiatives at value-building activities which improve the bottom line.
Another advantage that an IT company brings is their skill level. All of these service providers are prepared with numerous tech support staff who are skilled in various areas, in which beats having 1 or 2 in-house personnel with a more limited skill level.
IT professionals, with their boosted skill-set levels, naturally execute better. We often hear from companies regarding how their in-house IT personnel can be ineffective, and this might relate to the way in which they simply just come into the office and put in the bare minimum. On the other hand, IT service providers go the extra mile in order to secure your business and develop a lasting impact on your company.

Employing an IT service provider enables you to concentrate on your primary business activities, as well as dealing with your customers. You will also not be faced with the task of managing your IT personnel, nor employing and firing them.
IT is all about technology, and IT companies are generally equipped with the latest and greatest technology that the majority of business can’t afford in-house. IT providers are also engaged in ongoing understanding to further expand their knowledge and depth.

These are just some of the good reasons that businesses are presently choosing to work with an IT service provider to handle the IT needs of their organization. To learn more about how we can help you take care of your IT services while at the same time also cutting down costs, feel free to reach out to us for a more in-depth view of our services.

Importance of Mobile Marketing

Now that we’ve covered what internet marketing is, and why it is important for small businesses, we must also examine the importance of mobile marketing, and how it has come to play a key role in marketing campaigns for the entire business world.

First, let’s set the stage. Smartphone adoption rates have increased tremendously (77% and 66% in the US and globally, respectively), and is expected to continue rising well into the end of the decade. But more importantly, the conversion rates for e-commerce consumers shopping on their mobile devices have increased 64% against consumers using a desktop computer. Failing to set up marketing campaigns geared to a smartphone audience is no longer an option. Here’s why:

  1. Americans spend about 5 hours a day on their smartphones and tablet, and that comes out to over 500 hours every year that they are browsing the web. As a result, advertising dollars are being rapidly shifted into targeting users on this platform. By next year, it is estimated that nearly 75% of all marketing budgets will be used to invest in developing apps and ads targeting mobile users.
  2. Mobile commerce is not just a theory anymore. In fact, mobile device shoppers have taken the lead over those using a computer. As a result, we are seeing the business world, from the big box stores like Walmart to small businesses- making a push towards a mobile-friendly shopping experience.
  3. A mobile-friendly shopping experience could be further leveraged by brick and mortar stores by giving consumers the chance to comparison shop while they are in store, fishing for the best deals. This shows why it’s crucial for businesses to have a well run mobile site that is easy to use. Furthermore, search engine query results are skewed to give mobile websites a higher page rank, all things being equal.
  4. Customer outreach is a key aspect in the success of any business. When you think of customer outreach, email marketing may pop up in your mind first. Although email marketing is a highly useful tool, text messages should not be overlooked in this mobile era. Text messages have nearly a 100% rate of being read, which greatly surpasses that for emails. Links to trending items can be sent through text, which can be clicked on, allowing the users a seamless transition into the retail shop’s mobile-friendly website.
  5. Mobile devices are becoming ubiquitous, due it being cheaper and more readily available than computers, not to mention customers are on their smartphones for over 5 hours a day. Therefore, mobile advertising allows your business to make many more touch-points in your customer relationships. For the same amount of effort, businesses are now capable of delivering their value proposition to many more customers more often, simply by leveraging mobile advertising.